Honesdale, PA - February 2010
Contact: Heidi Masucci - email@example.com 866.GET.MOSS
For Immediate Release:
Moss has its day in the sun
Who would guess that a tiny plant such as moss would meet all of the criteria mentioned in the 2010 Garden Trends report from Garden Media Group (GMG), a consulting and public relations firm based in Kennett Square, Pa.?
Al Benner, owner of Moss Acres in Honesdale, Pa., would have predicted this, and even anticipated that moss would have its day in the sun - so to speak - when he came up with the Moss Milkshake™, a conveniently pre-packaged, dry mix of moss fragments, acidifying agent and water retention gel, which he launched in January.
According to Susan McCoy, principal in GMG, and her trend detectives, gardening practices and preferences are shifting (back) to eco-boosting products that work with nature and not against it. That means lawns are out. For those ready to embrace the moss that already grows in the shade spots or on the acid soil of their property, moss can transform parts of the lawn to a care-free and chemical-free garden. Moss, one of the most adaptive plants on earth, is one of the least chemical-dependent because it requires no herbicides, pesticides or fertilizer.
Slow gardening and simpler gardening is also in. As any moss enthusiast will tell you, moss spreads much too slowly, but is well worth the wait for a luxurious carpet of green. And because moss requires no feeding, watering or chemical treatments, it qualifies as a simple gardening plant.
Rain barrels and rain gardens will continue to be popular, which is convenient for moss, which prefers non-chlorinated, or natural water, like that which drips from the leaves above it in a shady glen.
Sustainable landscapes and water conservation are hot trends, also. Moss, if harvested properly (and in small quantities), will begin to grow back within three years. It can also be "planted" or replicated by crumbling moss fragments, or by mixing a moss slurry consisting of moss fragments, a natural acidifying agent such as buttermilk, and some form of natural water-retention gel. Hence, the Moss Milkshake. As important, once established, moss requires no watering. In fact, many mosses can absorb several times their weight in water, and conversely, can dry out and go dormant for years.
According to GMG, green roofs will "transform barren space into lush gardens that help cool buildings, absorb rainwater, and filter air pollutants." Not surprisingly, moss is gaining popularity in shady urban and suburban areas as a green roof component. Moss Milkshake works particularly well as a moss starter on the aggregate used in green roof construction. If kept sufficiently moist, moss is also suitable for green walls.
To speak with Al Benner about the benefits and uses of moss in the garden, on the roof, or on a wall, contact Nancy Church, Director - Business Development, Moss Acres, at firstname.lastname@example.org or call her at 860-490-8695.
Moss Acres also sells live sheet and clump moss to shade-gardening enthusiasts, landscape designers and architects and green roof specialists who, for years, have known the wonders and benefits of moss.